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1. The 20 Most-Viral Ads of 2012 (So Far)
2. Infographic: Advertising People Are Hopeless Social-Media
    Addicts
3. Martin Agency Staffer Gets Marriage Proposal via Banner Ads
4. Guinness Turns a Submarine Into a Branded Underwater Bar
5. Condom Maker Asks Women What They Won't Put in Their
    Vaginas
6. Guinness QR Cup Reveals Scannable Code When Full
7. Keep Your Kitten or Puppy From Becoming the Town Whore
8. This Mother's Day, Literally Pay Your Mom Back for Her
    Pregnancy and Labor
9. Depressed Copywriter Alters Ads for Maximum Self-Loathing
    and Despair
10. Tiny Man Frolics in Giant Cleavage in Fiat Ad

Friskies is taking aim at the national "CATastrosphe" known as Cat Boredom, or CB. "There's nothing more tragic than a blasé cat," Chris Parnell explains in the video below. So true. Luckily, Friskies has a plan. It's so simple—how did no one think of it before? Thanks to AFG& (formerly Avrett Free Ginsberg) for this important addition to the Internet's somewhat sizable collection of cat videos.

QR codes have been exhibiting an uncharacteristic characteristic lately—they've been not sucking as much. We had the Korean retailer's 3-D sunlight-activated QR code, which was scannable only at lunch, when the shadows lined up. Now, we have this Guinness QR code on a beer glass, dreamed up by BBDO New York. It's literally activated by the product—you pour a Guinness into the glass, and the beer's black color fills out the code. (Those inferior amber-colored beers are useless here.) Scan the code with your smartphone, and it "tweets about your pint, updates your Facebook status, checks you in via Foursquare, downloads coupons and promotions, invites your friends to join you, and even launches exclusive Guinness content." In a pinch, it might even send out an SOS signal if you happen to be stuck on the Guinness submarine. More images after the jump. Via @TheSmarmyBum.